Some of you may already know, but this is my 22nd year in business. I won’t go into the detailed history here, but suffice it to say, it’s been quite a ride.
You see, I’m someone that can’t ever do something half way. I always end up right in the middle of the fray. It’s all or nothing.
Joining the American Specialty Toy Retailer Association or ASTRA, was a no brainer. Serving two years on the board of directors and four years heading the national convention, well, it just fit the way I do things.
My newest involvement is with the Good Toy Group. I’ve started my 2nd year on the board and boy, what an education! This is the group that plans and implements our outstanding toy catalogs. The company is set up so that when you become a member, you actually take part ownership. Perfect fit!
|You never know what or who you might see|
at the International Toy Fair. This year
This year I have volunteered to be part of the Product Selection Committee.
So fast forward to this week…I’m here in New York City for my 15th International Toy Fair. This morning they asked me to coordinate our “plan of attack.” You have to try to visualize the enormity of the task. We’re talking miles and miles and hundreds of thousands of toys to sort and sift through to get to the 100 or so that we deem the cream of the crop. It’s truly stimulus overload.
So stay tuned and look for the Facebook posts throughout the next few days as I post pictures of new and wonderful “finds.” I’ll be looking for your thoughts and input. You see, always in the back of my head is the question, “What is my wonderful customer looking for?” It is ultimately for you.